.about.
I created a bumper ad for a South Asian design alliance, a nonprofit dedicated to promoting design education and fostering global creative connections. As part of this two‑phase project, I developed a high‑energy Non Profit Bumper Ad + Logo kinetic interpretation of their existing logo.
challenge.
Each character draws inspiration from typographic motifs found across various South Asian cultures, allowing every letter to move with its own distinct personality and vibrancy. This part by far took a lot of focus and dedication, as i ran through many cycles of the logo before i felt confident in its voice.
result.
The second phase focused on crafting a compelling bumper ad that expresses the organization’s mission of uniting South Asian design voices—beyond education and beyond borders.
