HIGHLIGHTER & EYESHADOW PALETTE, 3 FACE STICKS, STICKER SHEET
SKILLS:
IDENTITY. BRANDING. MERCHANDISE.
EXP:
PRODUCT DESIGN. MOTION. IDENTITY
MEDIA:
.Texans.
about.
I rebranded the Houston Texans Football team through a multi-phase
exploration of motion, identity, and branding. I developed a high-energy
kinetic poster enhanced with AR, translating the team’s visual language
Sports Rebrand + Merch into an interactive, immersive form.
Expanding beyond traditional sports design, I created makeup-inspired merchandise that bridges athletics with self-expression. This was a fun exercise in blending two seemingly opposite worlds: cosmetics and sports.
To bring the concept to life, I took a completely hands-on approach—DIYing and pressing every single eyeshadow pot myself. This required building a tight, consistent color story that translated the energy of my Houston Texans rebrand into a wearable, expressive product
result.
The project culminated in a redesigned jersey system, capturing a bold, contemporary energy rooted in Houston. Taking on this rebrand meant stepping way out of my comfort zone and looking at the Texans from an outsider’s perspective. It forced me to really think about what moves the fanbase, ultimately pushing the brand into a more expressive, forward-thinking style through a kinetic poster and merch line that true fans would actually love.
